PR Beyond Communication: CDLU Celebrates National Day
The Department of Journalism and Mass Communication at Chaudhary Devi Lal University (CDLU), Sirsa, marked National Public Relations Day on Monday with a special programme. The event featured a keynote address by Professor Sunit Mukherjee, a former Director of Public Relations at Maharshi Dayanand University, Rohtak.
Professor Mukherjee challenged the conventional understanding of public relations. He highlighted that it’s far more than mere communication; it’s about building trust and shaping narratives. His insightful address resonated with students and faculty alike.
The programme included interactive sessions and discussions on the evolving role of PR in today’s digital landscape. Experts emphasized the growing importance of ethical and responsible communication practices.
This event underscores CDLU’s commitment to equipping students with the skills needed to navigate the complexities of the modern PR world. The insights shared will undoubtedly benefit aspiring professionals seeking careers in this dynamic field, impacting the nation’s communication landscape.