Murthal’s Culinary Colossus: Amrik Sukhdev Dhaba’s Rs 100 Crore Empire
Amrik Sukhdev Dhaba, a Murthal institution, rakes in nearly Rs 100 crore annually. Established in 1956, the dhaba’s phenomenal success story is a testament to consistent quality and unwavering customer focus.
The legendary eatery’s growth under the stewardship of Amrik Singh and Sukhdev Singh is remarkable. Their hands-on approach, ensuring quality control and maintaining personal connections with patrons, has been key to their success.
Word-of-mouth marketing has been their most potent tool, building a loyal clientele over decades. This organic approach, coupled with consistent quality, has cemented their reputation as a culinary landmark.
The dhaba currently employs around 500 people, showcasing its significant contribution to local employment. This success story highlights the potential of traditional businesses to thrive through dedication and customer-centric strategies. Its impact on the regional economy and the lives of its employees makes it a compelling case study in entrepreneurial success.
