Dhoni-Endorsed Zed Black: From Indore Garage to Harvard Case Study
Indore, July 11, 2025: A remarkable success story emanating from the heart of India has captured global attention. Zed Black, the incense brand famously endorsed by cricket icon MS Dhoni, is now a Harvard Business School case study.
This recognition shines a spotlight on Mysore Deep Perfumery House (MDPH), Zed Black’s parent company. MDPH’s journey, from humble beginnings in an Indore garage to a staggering ₹1,000 crore fragrance empire, is nothing short of inspirational.
The Harvard Business School’s decision underscores MDPH’s innovative approach and commitment to purpose-driven growth. Their transformation of a traditional family business into a global player is a testament to entrepreneurial spirit and strategic vision.
This achievement holds significant implications for aspiring Indian entrepreneurs. It demonstrates the potential for indigenous brands to compete on a global scale, leveraging traditional strengths while embracing modern business strategies. The case study will undoubtedly serve as a valuable resource for future generations of business leaders.
