Adani’s Digital Mandi Revolutionizes Himachal’s Apple Trade
Adani Agri Fresh has launched a groundbreaking digital mandi in Himachal Pradesh, aiming to transform the state’s apple trade. The initiative leverages technology to streamline the entire process, from sorting and grading to auctioning and payment.
Farmers now benefit from automated sorting and grading systems, ensuring consistent quality and eliminating manual errors. A digital bidding platform connects them directly with national buyers, fostering transparency and fair pricing.
This eliminates the traditional middlemen, leading to faster payments and improved profitability for apple growers. The platform also promises increased efficiency and reduced post-harvest losses.
The initiative is a significant step towards modernizing agriculture in Himachal Pradesh. Its success could serve as a model for other states, particularly those heavily reliant on agricultural produce, to improve farmer incomes and market access. The long-term impact on the livelihoods of apple farmers in the region is expected to be substantial.
