Kerala Backs Chamba’s Green Tourism Push: Model for India?
Kerala’s Responsible Tourism Mission CEO, Rupesh Kumar, concluded a visit to Chamba on August 2, 2025, expressing immense admiration for the region’s sustainable tourism initiatives. He specifically lauded Chamba’s commitment to preserving its unique cultural heritage.
Kumar highlighted Chamba’s potential as a national model for responsible tourism, emphasizing the region’s success in balancing economic growth with environmental protection. He was particularly impressed by the local community’s involvement in tourism development.
The CEO offered Kerala’s full support to Chamba, promising knowledge-sharing programs and collaborative efforts to further enhance its sustainable tourism model. This includes expertise in eco-friendly practices and community-based tourism.
Kumar’s visit underscores the growing recognition of Chamba’s sustainable tourism efforts. This collaboration holds significant implications for other regions seeking to balance economic progress with environmental preservation and cultural integrity, offering a valuable blueprint for India’s future tourism development.