Thalaivar’s Coolie Merch: Fully Filmy’s Biggest Collaboration Yet!
Chennai, August 5, 2025: Homegrown merchandise brand, Fully Filmy, has unveiled its official merchandise line for the much-awaited Tamil film, Coolie (2025). This marks their third and most extensive collaboration with superstar Rajinikanth.
The collection, launched on August 5th, 2025, includes a wide range of products, capitalising on the immense anticipation surrounding Lokesh Kanagaraj’s action thriller.
Fully Filmy’s previous collaborations with Rajinikanth have proven hugely successful, setting a benchmark for movie merchandise in India. This latest venture is expected to be even bigger, given the film’s star power and directorial pedigree.
The timing of the launch is strategic, coinciding with the film’s promotional blitz and building excitement amongst fans. This collaboration underscores the growing market for officially licensed movie merchandise in India and the potential for significant revenue generation for both brands.
The success of this venture will further solidify Fully Filmy’s position as a leading player in the Indian movie merchandise industry and highlight the evolving landscape of film-related consumer products. The impact on the Indian economy, particularly the burgeoning entertainment merchandise sector, will be closely watched.
