BookMyShow & RuPay: A Billion-Ticket Partnership for India’s Entertainment Boom
BookMyShow, India’s entertainment giant, and its parent company Bigtree Entertainment, have forged a significant one-year partnership with RuPay, NPCI’s global payment network. This collaboration, announced August 6, 2025, aims to revolutionise how Indians experience entertainment.
The partnership will integrate RuPay’s payment solutions across BookMyShow’s digital and physical platforms. This means a smoother, more accessible ticketing experience for millions of users nationwide.
This strategic move comes at a time of explosive growth in India’s live entertainment sector. The partnership intends to capitalise on this burgeoning market, making entertainment more affordable and convenient for the digitally-inclined youth.
The combined reach of BookMyShow and RuPay promises to significantly boost digital transactions in the entertainment sector. This collaboration could set a precedent for future partnerships, shaping the future of entertainment consumption in India. It’s a significant step towards a truly cashless and accessible entertainment landscape.