Headline: India’s Gaming Revolution: Working Pros Lead the Charge, Kreo Study Reveals
Bengaluru, August 6: Kreo, a homegrown consumer electronics brand, has unveiled a comprehensive nationwide study, “How India Games,” offering unprecedented insights into the country’s burgeoning gaming landscape.
The report’s key finding highlights a significant demographic shift: over 35% of Indian gamers are working professionals. This includes a diverse range of occupations, from engineers and marketers to content creators.
This challenges the common perception of gaming as purely a pastime for students or the unemployed. The study underscores the increasing integration of gaming into the lives of India’s working population.
Kreo’s research delves deeper, exploring gaming habits, preferred platforms, and spending patterns among these professionals. The data provides valuable insights for businesses targeting this rapidly expanding market segment.
The implications are far-reaching. Understanding the needs and preferences of this demographic is crucial for developers, marketers, and policymakers alike. It signifies a maturing Indian gaming market with significant economic potential.
