Hyderabad Metro: Bisleri Secures Exclusive Beverage Rights
Bisleri International has secured exclusive rights to sell its beverage portfolio across the Hyderabad Metro network. This significant deal makes Bisleri the Official Beverage Partner of L&TMRHL.
The agreement grants Bisleri exclusive selling rights through vending machines, kiosks, and retail outlets within the metro stations. This wide-reaching distribution network will significantly boost Bisleri’s presence in the city.
This partnership allows Bisleri to tap into the substantial daily ridership of the Hyderabad Metro, providing convenient access to its products for commuters.
The deal underscores Bisleri’s strategic expansion in key urban markets and its commitment to providing hydration solutions to a large consumer base. This move is expected to significantly impact the city’s beverage market and enhance commuter experience.