Rohtak MC’s Ad Blitz: Rs 4 Crore Revenue Target, Crackdown on Illegal Hoardings
The Rohtak Municipal Corporation (MC) has thrown open 70 advertisement sites for auction, aiming to boost its annual revenue by over Rs 4 crore. The e-auction, currently underway, will conclude on August 13. Interested parties can participate via https://ulb.project247.in.
This ambitious revenue generation drive is coupled with a strict enforcement campaign. The MC is cracking down on oversized and unregistered advertising hoardings across the city.
Violators face hefty penalties and even the possibility of FIRs, depending on the severity of the infraction. This dual approach – revenue generation and regulatory enforcement – is expected to significantly improve the city’s visual landscape.
The initiative holds significant implications for Rohtak’s urban development. Increased revenue will allow the MC to fund crucial infrastructure projects and improve civic amenities. The crackdown on illegal hoardings will enhance the city’s aesthetics and road safety. The success of this drive will be keenly observed by other municipal corporations across Haryana and the nation.
