Taneira Weaves GI Tag Glory: Handloom Revolution in Indian Sarees

Bengaluru, August 7, 2025: As National Handloom Day approaches, Tata’s Taneira is making headlines. The brand is pioneering the use of Geographical Indication (GI) tags on its handloom sarees.

This bold move makes Taneira one of the first Indian saree brands to offer GI-certified Banarasi, Chanderi, and Maheshwari sarees. The initiative aims to protect India’s unique textile heritage.

The GI tag authenticates the origin and quality of the sarees, directly benefiting the weavers and their communities. It assures customers of the product’s authenticity and ethical sourcing.

Taneira’s commitment to authenticity is longstanding, evident in its use of the Handloom Mark and other certifications. This latest step strengthens consumer trust and brand identity.

This initiative holds significant implications for the Indian handloom sector, potentially boosting sales and empowering artisans. It sets a benchmark for other brands to follow, safeguarding India’s rich weaving legacy for future generations.

Karanveer Sharma

A dedicated journalist and legal expert with a passion for uncovering the truth and advocating for justice. With hands-on experience in investigative journalism, legal research, and case analysis, I possess a strong ability to break down complex legal and societal issues into clear, impactful narratives. My work is driven by a commitment to transparency, integrity, and empowering people with accurate, insightful information.