Tollywood Stars Under ED Scanner: Betting App Endorsements Scrutinised
The Enforcement Directorate (ED) has launched a major investigation into over 25 celebrities from the Telugu film industry, allegedly involved in promoting illegal online betting platforms. High-profile actors Vijay Deverakonda and Rana Daggubati are among those under the scanner.
The probe centres on money laundering charges, arising from endorsements of apps like Junglee Rummy. The ED suspects these platforms generated substantial illicit revenue.
Investigators will meticulously examine financial statements and digital evidence gathered during the course of the investigation. This will be crucial in determining the extent of each celebrity’s involvement and their culpability.
The ED’s action sends a strong message against the burgeoning problem of online betting and the exploitation of celebrity influence to promote such activities. The outcome of this investigation will have significant implications for the film industry and the regulatory landscape governing celebrity endorsements. This case highlights the urgent need for stricter regulations and greater transparency in the endorsement deals signed by prominent figures.