Highlander & Tokyo Talkies Conquer Middle East, Launch UAE Flagship Stores
Two of India’s leading fashion brands, Highlander and Tokyo Talkies, have successfully launched their Middle Eastern operations. The expansion marks a significant milestone for both brands, demonstrating their growing global appeal.
This strategic partnership with Rapheal Lifestyle saw the simultaneous opening of three flagship stores across the UAE on July 30, 2025. This ambitious launch underscores the brands’ confidence in the region’s market.
The move signifies a major step in the internationalization of Indian fashion. It showcases the potential for Indian brands to compete successfully on a global scale.
This expansion is not merely a business venture; it’s a testament to the increasing recognition of Indian design and craftsmanship on the world stage. The success in the UAE could pave the way for further expansion into other international markets, boosting India’s soft power and economic growth.
