Scent of Change: India’s Perfume Industry Rejects Western Mimicry
New Delhi, August 1, 2025: For years, India’s perfume industry mirrored Western trends, adopting French-sounding names and generic international styles. This pursuit of validation, however, came at the cost of its rich olfactory heritage.
Indian fragrance brands often shunned their own unique scents, instead chasing global approval. This mimicry stifled innovation and diluted the distinct identity of Indian perfumes.
Now, a quiet shift is underway. A growing number of brands are embracing indigenous ingredients and traditional techniques, creating fragrances that reflect India’s diverse and vibrant culture.
This renewed focus on authenticity is not merely a stylistic choice; it represents a broader movement towards reclaiming India’s cultural identity in various sectors. The success of these brands will significantly impact the future of the Indian perfume market and its global standing. The shift signals a powerful move towards self-reliance and a celebration of India’s unique aromatic landscape.
