Nutrica Buzzes into Honey Market: BN Group’s Sweet New Venture
BN Holdings Limited, the flagship company of the INR 9,000 crore BN Group, has announced the launch of Nutrica Bee Honey. This marks the lifestyle and wellness brand Nutrica’s foray into the honey market.
The new honey range, spearheaded by founder Anubhav Agarwal, offers purpose-driven variants. These are specifically designed to boost energy, fitness, and immunity.
Currently, Nutrica Bee Honey is available in general trade stores across Delhi NCR and Mumbai. The company plans to expand its reach nationally soon.
This strategic move by the BN Group signifies a growing interest in health and wellness products within the Indian market. The success of Nutrica Bee Honey will be closely watched, given the increasing consumer demand for natural and functional foods.