HDFC Mutual Fund's "Barni Se Azadi" Campaign Returns, Empowering Women Investors

Headline: HDFC Mutual Fund’s “Barni Se Azadi” Campaign Returns, Empowering Women Investors

HDFC Asset Management Company Limited (AMC) today announced the launch of the fifth edition of its flagship campaign, “#BarniSeAzadi”. The initiative, launched on the eve of Independence Day, August 14, 2025, aims to empower Indian women financially.

This year’s campaign builds on previous successes, continuing to encourage women to break free from traditional saving methods. It emphasizes the significant benefits of investing for long-term financial security.

The campaign will utilise a multi-pronged approach, leveraging digital platforms and on-ground activities to reach a wider audience. Details regarding specific campaign elements are expected to be released shortly.

This initiative holds significant relevance in a nation where women’s financial inclusion remains a key development challenge. By promoting investment literacy and encouraging participation in the financial markets, “#BarniSeAzadi” directly addresses this crucial need, contributing to greater gender equality and economic empowerment.

Karanveer Sharma

A dedicated journalist and legal expert with a passion for uncovering the truth and advocating for justice. With hands-on experience in investigative journalism, legal research, and case analysis, I possess a strong ability to break down complex legal and societal issues into clear, impactful narratives. My work is driven by a commitment to transparency, integrity, and empowering people with accurate, insightful information.