Bachchan Takes on Google: Deepfake Battle Reaches Delhi High Court
Abhishek Bachchan has moved the Delhi High Court, seeking an injunction against the unauthorized use of his persona online. The actor alleges the misuse of his image, voice, and even AI-generated deepfakes.
His petition highlights the growing concern over the misuse of celebrity identities in the digital space. Bachchan is seeking protection of his personality rights and reputation from this unauthorized exploitation.
The court’s intervention is crucial, as it could set a precedent for how platforms like Google handle such infringements. The High Court has indicated it may order Google to remove specific infringing content if provided with URLs.
The next hearing is scheduled for January 15, 2026. This case underscores the urgent need for stronger legal frameworks to protect individuals from the harms of deepfakes and online impersonation, a growing concern in India’s rapidly evolving digital landscape.
